Sophistication and subtlety in an identity for award winning photographer Jack Fillery.
Jacks photography has won several awards and as a photographer who exibits internationally, Tilt were approached to help Jack form a simple identity to help build his personal brand.
Careful consideration was taken over Jacks work to help inform an identity that enhances without drawing attention away from the most important element, his work. A unique brand mark was built with subtle use of typographic detail remaining mostly informational. The monogram is held in a circle as a subtle reference to the focal point of the camera, the lens.
6 months after rolling out Jacks new identity he's seen a considerable increase in traffic to his site along with an increased number of monthly enquiries for new work.